Case Study · Foundations

Advertley AI

Building performance-marketing foundations across healthcare, e-commerce, education, events and local businesses, as Performance Marketing Strategist & Meta Ads Expert (Jan - Dec 2022).

Meta AdsSocial Media MarketingLead GenerationE-commerceHealthcareEducationCreative TestingAudience Targeting

The Results

Different businesses. Measurable outcomes.

Patient Visits

Doubled patient visits for Faryal Clinic in ~3 months via targeted Meta advertising.

+50%

E-commerce Sales

Increased Organic Bites sales by 50% within two months.

Student Enrollments

Doubled enrollments through a focused Meta Ads campaign in ~20 days.

+50%

Skincare Sales

Increased Trend Mart's skincare-product sales by 50% over two months.

+70%

G1 Garlic Sales

Increased G1 garlic sales by 70% within two months.

The Challenge

Every business needed a different acquisition strategy.

There wasn't a single campaign formula that could be applied to every client, each needed its own audience, message, channel and conversion.

Healthcare

Patient acquisition + trust

E-commerce

Product demand + purchase conversion

Education

Lead generation + enrollment

Events

Awareness + inquiries

Agriculture

Product awareness + sales

The Approach

Strategy before spending

My approach always started by understanding the business before touching a single ad.

Who is the customer?

↓

What problem are they solving?

↓

What offer earns their attention?

↓

Where can we reach them?

↓

What creative stops the scroll?

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What action do we want?

↓

How do we measure the result?

Meta Ads

The primary acquisition engine

Meta was the central performance channel across most accounts, always connecting Audience → Creative → Offer → Conversion.

Audience researchInterest targetingLocal targetingOffer positioningCreative testingAd-copy developmentOptimizationLead generationConversion campaignsPerformance analysis

Healthcare

Turning local awareness into patient acquisition

Healthcare became one of the strongest early applications of my Meta Ads experience.

Faryal Clinic

2x Patient Visits

Targeted advertising increased patient visits by roughly 2x within three months, reaching local audiences with healthcare-focused messaging and converting awareness into real patient interest.

Local audience→Relevant message→Meta Ads→Patient inquiry→Clinic visit

For local businesses, the real conversion isn't the click. It's the action that happens after the click.

Heart Clinic Bahawalpur

Social and Meta campaigns for healthcare awareness and free medical-camp promotion, balancing healthcare communication, local targeting and community engagement.

Wellcare Pharmacy

Managed promotional campaigns and online presence, connecting offers, social content, audience engagement and customer interest.

E-commerce

Applying performance marketing to product sales

The e-commerce accounts shifted the focus from awareness toward Product → Offer → Audience → Creative → Purchase.

+50%

Organic Bites

+50% Sales in 2 Months

Used targeted digital marketing to directly influence product sales, sharpening the connection between the product proposition and the target customer.

+50%

Trend Mart

+50% Skincare Sales

Targeted social advertising increased skincare-product sales by 50% over two months, reinforcing the role of positioning, targeting, creative and offer.

Education

Performance marketing beyond product sales

Some campaigns optimized for student enrollment rather than a purchase.

Egency47

2x Student Enrollments

A focused Meta Ads campaign doubled student enrollments in roughly 20 days, adapting the same performance principles to an education funnel.

Audience→Course offer→Meta Ad→Interest→Enrollment

Events, Personal Brands & Agriculture

Not every objective is a direct-response sale

Some clients needed visibility, inquiries and bookings, others needed product sales in unconventional categories.

Elegant Events

Social campaigns to build brand visibility, audience engagement and event awareness.

Shahab's Photography

Social management and Meta advertising to increase client inquiries, visibility and booking opportunities.

+70%

SAIA Nutrisource Farm

G1 Garlic, +70% Sales

Targeted digital marketing drove a 70% increase in G1 garlic sales within two months, proving performance marketing works beyond conventional e-commerce.

Identify audience→Understand product→Build offer→Relevant messaging→Reach audience→Measure sales

Creative & Audience Strategy

Making the ad earn the next second of attention

Creative had to answer four questions instantly, and audiences were always matched to the real customer profile.

What is being offered?Who is it for?Why should they care?What should they do next?

Healthcare

Local audiences, healthcare needs, relevant demographics.

E-commerce

Product-interest audiences, consumer segments, shopping intent.

Education

Students, parents, relevant learner segments.

Events

Local audiences, event interests, engagement audiences.

Agriculture

Relevant geographic and interest-based audiences.

Performance Optimization

Campaigns were continuously refined

After launch, performance data informed the next decision.

Monitor

CTRCPCEngagementLeadsInquiriesSalesEnrollments

↓

Identify

Strong audiencesWeak audiencesStrong creativesWeak creativesWinning offers

↓

Optimize

AudienceCreativeCopyBudgetPlacementOffer

↓

Scale

Increase investment in what worked.

The Performance Marketing Loop

The framework that scaled

This framework became the foundation for the more sophisticated acquisition systems I later managed across larger B2B accounts.

Research

↓

Audience

↓

Offer

↓

Creative

↓

Launch

↓

Measure

↓

Optimize

↓

Scale

What I Worked On

Hands-on across strategy, ads, content and conversion

Strategy

Audience research
Campaign strategy
Offer positioning
Local market targeting
Customer segmentation

Meta Ads

Campaign creation
Audience targeting
Creative testing
Ad-copy development
Budget management
Optimization
Performance analysis

Content

Creative concepts
Social-media content
Promotional messaging
Brand communication

Conversion

Lead generation
Patient acquisition
Product sales
Student enrollment
Customer inquiries
Bookings

Industries Covered

One performance mindset, many verticals

Healthcare

Faryal Clinic, Heart Clinic Bahawalpur, Wellcare Pharmacy

E-commerce

Organic Bites, Trend Mart

Education

Egency47

Events

Elegant Events

Photography

Shahab's Photography

Agriculture

SAIA Nutrisource Farm

The Outcomes

Different objectives. One performance mindset.

Faryal patient visits

+50%

Organic Bites sales

Student enrollments

+50%

Trend Mart sales

+70%

G1 garlic sales

The same Meta Ads interface can represent completely different marketing problems. The platform may be the same. The strategy cannot be.

From Local Businesses to B2B Growth

The foundation for what came next

Advertley was where I built the practical fundamentals that later evolved into complex, multi-channel acquisition systems.

Audience researchPaid socialCreative strategyOffer positioningConversion thinkingPerformance optimization

↓

Google AdsLinkedIn ABMClayCRM / Offline ConversionsMulti-channel acquisitionAI Automation

The scale changed. The question stayed the same: how do we put the right message in front of the right audience and turn attention into measurable business outcomes?

Looking for a performance marketer who understands the business behind the campaign?

My early work across healthcare, e-commerce, education, events and local businesses built the foundation for the multi-channel B2B acquisition systems I manage today.

Explore My Journey →Let's Connect