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About Me Arbisoft Global LLC Dawson Watches Leverify LLC Advertley AI & SAMI My Process Tools & Tech Testimonials Contact
Mohammad Junaid Abbasi
Mohammad Junaid Abbasi
Performance Marketing Portfolio
AI-Augmented Performance Marketing Strategist

Where data meets decisions that drive revenue.

I architect paid campaigns across Google, Meta, and LinkedIn for B2B SaaS and eCommerce brands. 17+ countries. $200K+ managed. AI-powered workflows.

$0
Pipeline
$3.5M+ pipeline at Arbisoft from Google & LinkedIn
$0
Revenue Won
$372K recurring from 4 enterprise deals
0
B2B Conv.
703 from Search, PMax, Demand Gen
0
Purchases
507 eComm purchases (Dawson ANZ)
0
ROAS
$80K from $20K at Leverify US
$0
Spend Managed
Total ad budgets across all clients
B2B SaaSeCommerceGoogle AdsMeta AdsLinkedIn ABMAI Workflows
LinkedIn Email Call
About Me
Performance marketer. Revenue architect.

I am a results-driven performance marketing strategist with 3+ years of professional experience managing $200K+ in ad spend across Google Ads, Meta Ads, LinkedIn Ads, and TikTok for B2B SaaS, eCommerce, EdTech, healthcare, and FinTech brands. Currently at Arbisoft Global LLC, I oversee $65K+/month in paid media across 17 countries, having generated $3.5M+ in sales pipeline, $372K in recurring revenue, 703+ B2B conversions, and 507 eCommerce purchases for clients including Dawson Watches (ANZ), Leverify LLC (US, 4x ROAS), and Arbisoft subsidiaries Edly, Fixalert, and Fatafat. I specialize in full-funnel campaign architecture, intent-based keyword engineering, and AI-powered workflow automation, having built custom marketing tools with Claude Code and Make.com to scale campaigns with precision.

🚀 Channels

Google Ads (Search, Shopping, PMax, Display, Demand Gen) · Meta Ads · LinkedIn (ABM, Conversation, Thought Leader) · TikTok · Bing · Reddit · Quora

🌎 Markets (17+ Countries)

USA · Saudi Arabia · UAE · Qatar · Oman · Bahrain · Kuwait · Egypt · Morocco · Jordan · UK · Australia · NZ · Canada

🤖 Custom AI Tools

Search Term Analyzer: SQR analysis, intent classification, negative keyword flagging
RSA Ad Copy Generator: Character-validated headlines with QS mapping
Both built with Claude Code. Automations via Make.com

Case Study 01
Arbisoft Global LLC
B2B SaaS · Google · LinkedIn
Zero to $3.5M Pipeline in 15 Months
Search · PMax · Demand Gen · LinkedIn ABM · 17 Countries · Jan 2025 to Apr 2026
0
Conv.
Search 686 + PMax 12 + DG 5
$61.2K
Spend
Search $58.8K, PMax $1.3K, DG $1.1K
$87
CPA
Blended across all campaigns
25.4K
Clicks
$2.41 avg CPC, 17 countries
365K
Impr.
Saudi, Egypt, USA top markets
7.3%
CTR
B2B SaaS benchmark: 3-5%
Overview
Google Ads: 25.4K Clicks · $61.2K Spend · 703 Conv

Sales Pipeline

Pipeline
CRM: 139 SQLs · $3.5M+ pipeline
0
SQLs
31.6% of MQLs
139 SQL-qualified leads from 440+ total MQLs
0
$372K
Won (Recurring)
4 enterprise service contracts, recurring revenue
0
$2.1M
Active Pipeline
40 deals currently in active sales progression
0
$588K
On Hold
26 deals paused, potential reactivation

Geographic Performance

Saudi 24%
Egypt 23%
Morocco 13%
USA 11%
Oman 9%

CPA Reduction: 82%

Final Results

$372K
Recurring revenue
$2.1M
Active pipeline
139 SQLs
31.6% MQL-to-SQL
82%
CPA reduction
142%
CTR growth
6 New
MENA markets
Case Study 02
Dawson Watches
eCommerce · Shopping · Meta
507 Purchases, NZ$100K Revenue
Waterfall Shopping · PMax · Meta · ANZ · Sep 2025 to Apr 2026
0
Purchases
Google 270 + Meta 237
NZ$98K
Revenue
Tracked purchase conv. value
NZ$27
Best CPP
PMax Catch-All campaign
$16
Meta CPP
Big Savings Sale campaign
Shopping
Google Shopping: Waterfall campaigns
Meta
Meta: 237 purchases, $97.8K revenue

Waterfall Technique

The Waterfall (Priority Bidding) technique uses 3 Shopping campaigns per brand with Manual CPC. Each campaign acts as a filter, routing search queries based on specificity so you pay the least for broad queries and the most for high-converting, product-specific searches.

HIGH Priority
Lowest bids. Catches all queries first. Aggressive negative keywords filter out specific terms, pushing them down.
Broad queries stay here = cheapest clicks
↓
Specific queries flow down
↓
MEDIUM Priority
Moderate bids. Catches branded and product-category queries that were filtered from High.
Mid-intent = balanced spend
↓
Most specific queries flow down
↓
LOW Priority
Highest bids. Only the most specific queries arrive here: exact product names, model numbers, SKUs.
Highest intent = max bids = best ROAS

Result: You control CPC at the search-term level without automated bidding. Each brand (MK, TH, Diesel) had its own 3-campaign waterfall.

Channel Split

Google 53%
Meta 47%
Case Study 03
Leverify LLC
eCommerce + B2B · US
$80K from $20K: 4x ROAS
Google Shopping · Advantage+ · TikTok · LinkedIn · Jan to Aug 2024
4x
ROAS
$80K from $20K spend
$0
Revenue
Zomonics + Perfect Stock

Budget Split

Google 55%
Meta 30%
TikTok 10%
LinkedIn 5%
Experience
From clinics to campaigns.

Advertley AI

Founder & Performance Strategist · 2022 to 2023

Founded a digital marketing agency focused on healthcare and local businesses. Managed end-to-end media buying, creative strategy, and campaign optimization across Meta platforms for multiple clients in Bahawalpur and surrounding regions.

  • Faryal Clinic: Doubled patient visits within 3 months through targeted Meta ad campaigns with geo-fenced audience targeting and appointment-focused landing pages
  • Heart Clinic Bahawalpur: Led Facebook awareness campaigns for free cardiac medical camps in underserved remote areas, driving 500+ registrations
  • Wellcare Pharmacy: Managed promotional campaigns, seasonal offers, and YouTube channel growth strategy increasing subscribers and local brand awareness
  • Provided full-service media buying for retail, food, and service businesses across the region

SAMI Pharmaceuticals

Product Specialist · Cardio Metabolic Division · 2022 to 2024

Pakistan's 2nd largest pharmaceutical company. Managed territory sales for the Cardio Metabolic division, combining data-driven market analysis with relationship-based selling to drive exceptional growth in a competitive healthcare market.

  • Grew area sales 6x from PKR 2.5 lakh/month to PKR 1.5 million/month through strategic territory planning and physician targeting
  • Built and maintained relationships with 100+ healthcare providers including cardiologists, endocrinologists, and general physicians
  • Conducted detailed product presentations and training sessions for medical professionals on cardio-metabolic therapies
  • Provided actionable field insights to central marketing team, directly influencing product positioning and promotional strategy
Process
Built on precision, not guesswork.
01 Audit
Account structure, tracking health, keyword analysis, competitor landscape, QS benchmarking
↓
02 Strategy
Full-funnel architecture, channel selection, geo-targeting, budget allocation, ICP mapping
↓
03 Build
Campaign structure, keyword mapping, RSA ad copy, QS alignment, GTM tracking, CRM integration
↓
04 Optimize
SQR analysis, bid adjustments, negative keywords, A/B testing, Clarity heatmaps, RLSA layering
↓
05 Scale
Expand winners, new geos, new channels, budget scaling, pipeline growth, automation workflows
Tools & Tech
The instruments behind the outcomes.
Google Ads
Search, Shopping, PMax, Display, Demand Gen
Meta Ads
Advantage+, lookalike, retargeting, conversions
LinkedIn Ads
ABM, Conversation, Thought Leader, Lead Gen
TikTok Ads
Spark Ads, UGC, conversion-optimized
GA4 + GTM
Tracking, audiences, attribution, events
MS Clarity
Heatmaps, recordings, scroll-depth
SEMrush
Competitor research, SERP monitoring
HubSpot/Zoho
Pipeline, MQL/SQL, closed-loop reporting
Make.com
Automation, reporting, lead notifications
Claude Code
SQR Analyzer & RSA Generator (custom)
Generative AI
Proficiency across leading AI tools.
🪨
Claude
Anthropic. Strategy, code, research
🤖
ChatGPT
OpenAI. Content, brainstorming
🔴
Gemini
Google. Search, multimodal
🔵
DeepSeek
Reasoning & complex analysis
⚡
Grok
xAI. Real-time insights
🔍
Perplexity
Research & fact-checking
🔶
Qwen
Alibaba. Multilingual, Arabic
🎨
Accio
Alibaba. eCommerce creatives
🎬
Kling AI
Video generation for ads
💃
Seedance
ByteDance. Motion video gen
Credentials
Credentials that back the expertise.
McKinsey Forward Alumnus (Foundation & Advanced)
Strategy, analytics & leadership
Google Ads Certification
Search, Display, Shopping & Video
Digital Marketing & E-commerce Analyst (Google)
SEO, SEM, analytics, e-commerce
HubSpot Digital Marketing Certification
Inbound, content, email, automation
Digital Marketing by Digiskills
Comprehensive digital foundations
Leading a Marketing Team (LinkedIn)
Team leadership & collaboration
Sales Foundations (LinkedIn)
Sales fundamentals & prospecting
Sales Strategy (LinkedIn)
Strategic selling & pipeline mgmt
Healthcare Marketing (LinkedIn)
Healthcare compliance & acquisition
Competitive Analysis (LinkedIn)
Market & competitor benchmarking
The Fundamentals of Digital Marketing
Core principles & channels
Digital Marketing 101 Certification
Digital marketing essentials
Testimonials
Real feedback. Real results.
Testimonial
Annual performance review
Khawaja Hammad Haider / Growth Marketing Director, Arbisoft Global LLC (USA)

"Junaid managed our Google Shopping and Meta campaigns for Dawson Watches across New Zealand and Australia. His waterfall bidding technique and seasonal campaign strategy delivered over 500 purchases and nearly NZ$100K in tracked revenue. He understood our market, optimized relentlessly, and consistently brought down our cost per purchase. Highly recommend for any eCommerce brand looking to scale profitably."

Abdul Quddus / Owner, Dawson Watches (New Zealand)

"$80K sales from $20K spend. 4x ROAS across Google Shopping, Advantage+, and TikTok."

Omair Haider / Leverify LLC (Islamabad)

Ready to make your ad spend actually work?

I go deep, not wide. Let's talk.

Book a Free Ads Audit →
LinkedIn junaidabbasibwp@gmail.com +92 302 6827711